方正证券互联网金融之路探析  

On the Internet Financial Road of Founder Securities

作　　者：杨慧[1,2] 蒋荷新[1,2] 

机构地区：[1]云南财经大学金融学院,昆明650221 [2]上海师范大学商学院,上海200234

出　　处：《价值工程》2014年第27期164-165,共2页Value Engineering

摘　　要：作为证券业首家在天猫商城亮相的方正证券,采用内涵式增长和外延式扩张并重的发展战略,积极应对互联网金融带来的机遇与挑战,其探索路径值得正处于转型期的同类证券公司学习借鉴。As the first to appear in the Tmall of the securities industry, founder securities takes the development strategy of connotation growth and extension expansion, and actively answers the opportunities and challenges of Internet financial, and its exploration path are worth learning by the similar securities companies that are in the transformation period.

关 键 词：方正证券 探索路径 借鉴 

分 类 号：F830.39[经济管理—金融学]