新媒体语境下医院危机传播管理的变化及对策  

Changes and strategies of hospital crisis communication management under the context of new media

作　　者：杜巍巍[1] 朱嘉龙[1] 胡弘[1] 

机构地区：[1]武汉大学人民医院,430060

出　　处：《中华医院管理杂志》2014年第9期685-687,共3页Chinese Journal of Hospital Administration

摘　　要：以新媒体语境下的医院危机传播管理为中心，分析医院危机与新媒体的关系问题。以新媒体的形态为基本维度，探讨新媒体的时效性、开放性、互动性以及不可控性对医院危机管理产生的影响。在分析新媒体时代医院危机事件传播的特点，进而探讨当前新媒体语境下医院危机传播管理的不足，并提出医院应该如何驾驭新媒体，调整危机应对策略。这对于在新媒体语境下建构我国医院危机传播管理新机制、发挥新媒体的社会公器作用具有学术和实践意义。Centering on hospital crisis communication management,the paper analyzed the relationship between hospital crises and new media environment.The new media form is studied as the basic dimension,to explore the new media′s timeliness,openness,interactivity and uncontrollability,as well as their impact on the hospital crisis management.It discussed the lack of hospital crisis communication management under the context of new media environment,and proposed how the hospitals make use of the new media,and adjust their strategies to respond to the crisis.These points prove both academic and practical for the construction of the new mechanism of China ’s hospital crisis communication management,and encourage the new media to play their social public functions.

关 键 词：新媒体 危机管理 传播 

分 类 号：R197.32[医药卫生—卫生事业管理]