中国日化市场的博弈格局  

Game pattern of the China daily chemical market

作　　者：王镇[1] 

机构地区：[1]中国日用化学工业信息中心,山西太原030001

出　　处：《日用化学品科学》2014年第8期6-10,共5页Detergent & Cosmetics

摘　　要：通过对国内日化上市公司、民营企业及外资企业的经营与市场分析,结合当前的经济形势,探讨了中国日化市场的现状格局和未来的发展趋势。The management and market of daily chemical listed companies, private enterprises and foreign capital enterprise were analyzed. Combining with the current economic situation, it also discussed the present situation of China daily chemical market pattem and development trend in the future.

关 键 词：日化企业 上市公司 电商 市场 

分 类 号：F426.72[经济管理—产业经济]