嵩山世界地质公园游客满意度评价研究  

Evaluation on the tourist satisfaction for Songshan Global Geopark

作　　者：易平[1] 方世明[1] 

机构地区：[1]中国地质大学公共管理学院,武汉430074

出　　处：《干旱区资源与环境》2014年第8期196-202,共7页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金项目"地质公园规划关键问题与实施评价理论方法研究"(41201574);中央高校基本科研业务费专项资金摇篮计划项目(CUG130417)资助

摘　　要：游客满意度评价有助于地质公园旅游的科学规划和可持续发展。在分析地质公园游客满意度内涵和评价理论框架的基础上,运用文献资料法和实地考察法构建了地质公园游客满意度评价指标体系和评价模型,采用问卷调查的方式对嵩山世界地质公园游客满意度进行了实证研究。结果表明:旅游景观的游客满意度最高(满意度指数为1.2493),旅游景观的3项评价因子全部位于优势提升区,需要继续保持和发扬,旅游景观是嵩山世界地质公园旅游发展的核心吸引物;旅游设施的游客满意度指数为0.7519,餐饮、住宿和公共卫生设施3项评价因子位于后续机会区,需要进一步完善;旅游服务的游客满意度指数为0.7479,旅游产品和科学普及活动两项评价因子位于急需改进区,需要重点改进和创新;旅游环境的游客满意度指数为1.0092,需要继续保持较高的旅游环境质量,实现旅游活动与旅游环境之间的良性互动和协调发展。Evaluation on tourist satisfaction is conducive to scientific planning and sustainable development of Geopark tourism. Based on the analysis of connotation and theoretical framework of evaluation for Geopark tourist satisfaction, the evaluation indicator system and evaluation model of tourist satisfaction were built up with meth- ods of documentation and field investigation, the tourist satisfaction for Songshan Global Geopark was analyzed empirically through questionnaire survey. The results show that the highest tourist satisfaction is for tourism land- scape （ the satisfaction index is 1. 2493 ）, three evaluation factors of tourism landscape are all located in advan- tage upgrade area and need to maintain and brighten, tourism landscape is the core attractions of the tourism de- velopment of Songshan Global Geopark; the satisfaction index of tourism facilities is 0. 7519, three evaluation factors of catering, accommodation and public health facilities are located in subsequent opportunity area and need further promotion; the satisfaction index of tourism service is 0. 7479, two evaluation factors of tourism products and science popularization activities are located in desired amelioration area and need improvements and innovations ; the satisfaction index of tourism environment is 1. 0092 and should maintain high quality tourism environment so as to achieve positive interaction and coordinated development between tourism activities and tourism environment.

关 键 词：游客满意度 指数评价模型 重要性-满意度评价模型 地质公园 嵩山 

分 类 号：F590.3[经济管理—旅游管理]