基于居民感知的博览会社会影响研究:以中国-亚欧博览会为例  

Research on the Social Influence of Expo Based on Residents' Perception:China-Eurasia expo as an instance

作　　者：王江英[1,2] 王焱[1] 王宗水[1] 赵红[1] 

机构地区：[1]中国科学院大学管理学院,北京100190 [2]乌鲁木齐职业大学传媒学院,新疆乌鲁木齐830002

出　　处：《数学的实践与认识》2014年第15期225-233,共9页Mathematics in Practice and Theory

基　　金：新疆维吾尔自治区科技计划软科学支撑项目"中国-亚欧博览会对新疆经济和社会影响评价与预测研究"(项目号201142171)

摘　　要：展会对举办地的重大社会影响,已引起人们极大的关注.而作为与展会相关的重要利益相关者之一,举办地居民的感知和态度对于展会发展具有重要的意义.从居民感知的角度出发,以首届中国-亚欧博览会为例,在建立居民社会影响感知指标的基础上,通过聚类方法把社区居民分为三类,结合人口统计学数据分析乌鲁木齐市居民不同的感知特征,最后运用回归分析法探讨了不同维度因子感知与居民总体感知的关系,研究不同居民的利益诉求.The social influence of exhibition has attracted more and more concern. And as one of the key stakeholders associated with the exhibition, residents＇ perception and attitude towards the exhibition is significant to the development of exhibition industry. In this paper, the China-Eurasia Expo has been used as an example to study the social influence of exhibition based on residents＇ perception. The authors construct residents＇ perception index system and divide the indexes into three categories by clustering method. Ahd then, analyzing the residents＇ different social perceptual features combined with demographic data analysis of Urumqi. At last, we explored the relationship between factors and residents＇ social perception by regression analysis to differentiate residents＇ requirement.

关 键 词：居民感知 博览会 社会影响 中国-亚欧博览会 

分 类 号：F713.7[经济管理—产业经济]