将共链分析拓展到URL共现分析——基于比价返利行业的实证研究  

Extending Co- link Analysis to URL Co- occurrence Analysis:an Empirical Study on Price Rebate Industry

作　　者：毛彦妮[1,2] 

机构地区：[1]武汉大学信息管理学院,武汉430072 [2]南京财经大学国际经贸学院,南京210046

出　　处：《情报杂志》2014年第7期110-114,共5页Journal of Intelligence

摘　　要：基于URL共现数据与共链数据相似的结构和功能,提出将共链分析拓展为URL共现分析,并在我国比价返利行业进行实证研究,从格局总体分析、识别主要竞争对手和细粒度竞争格局分析三个角度分析,结果发现URL共现分析和共链分析一样可以揭示行业竞争格局。Co-link analysis is an important method in link analysis, the shortage of data source has hindered a further development of the field. The paper attempts to extend co-link analysis to URL co-occurrence analysis based on the similar structure and function of URL co-occurrence data and co-link data. An empirical study was done on the price rebate industry in China. Result shows that URL co-occur-rence can map industry competitiveness structure the same as co-link analysis.

关 键 词：网络计量学 URL共现 共链分析 比价返利 

分 类 号：G350[文化科学—情报学]