安徽省武术产业发展的SWOT分析及策略思考  

SWOT Analysis on Development of Anhui Martial Arts Industry and Strategic Thinking

作　　者：沈承勋[1] 秦纪强[1] 

机构地区：[1]安徽科技学院体育教学部,安徽凤阳233100

出　　处：《通化师范学院学报》2014年第8期113-117,共5页Journal of Tonghua Normal University

基　　金：安徽省体育局人文社科研究项目(ASS2013114);安徽科技学院人文社科研究项目(SRC2013332)

摘　　要：运用SWOT战略分析法,对安徽省武术产业发展的内外部环境进行综合评价与分析,进而明确其内部优势与劣势、外部机遇与挑战,针对内外部条件提出了大力发展武术优势产业,缓步开发武术劣势产业,把握机遇,迎接挑战,实施走出去的策略思考,为安徽省武术产业的进一步发展提供路径选择.Making use of SWOT strategic analysis,this paper analyzes both internal and external environment for the development of martial arts industry in Anhui province,and then clarified its internal strengths and weaknesses,external opportunities and challenges,according to the internal and external conditions,put forward: vigorously developing martial arts advantage industry,slowly developing martial arts weakness industry,grasping opportunities,meeting challenges,implementing strategic thinking to go abroad,providing path choice for the further development of Anhui martial arts industry.

关 键 词：安徽省 武术产业 SWOT 策略思考 

分 类 号：G80[文化科学—运动人体科学]