科技期刊需重视基于事件营销的资源再开发  

Sci-tech journals should pay attention to resource redevelopment based on event marketing

作　　者：张建军[1] 任延刚[1] 

机构地区：[1]<中国实用内科杂志>编辑部,沈阳110001

出　　处：《编辑学报》2014年第4期347-348,共2页Acta Editologica

摘　　要：阐述《中国实用内科杂志》一期成功的选题策划,即不断开发学科资源,拓展合作方式。认为在追求科技期刊事件营销成功的同时更要重视资源的再开发。In this paper, we discuss the exploration of subject resources and cooperation styles based on a successful issue designed and edited by Chinese Journal of Practical Internal Medicine. We consider that it is important for us to re-develop subject resources while performing successful event marketing in managing scientific journals.

关 键 词：科技期刊 科技期刊经营 营销策略 事件营销 

分 类 号：G237.5-F[文化科学]