记忆错觉对广告设计的影响  

Influence of Memory Illusion on Advertising Design

作　　者：马莉[1] 王玉静[1] 陶晋[1] 

机构地区：[1]北京科技大学,北京100083

出　　处：《包装工程》2014年第16期10-13,共4页Packaging Engineering

摘　　要：目的研究记忆错觉对广告设计的影响。方法通过举例从图式对文句记忆的影响、关联效应、干扰和误导信息效应、词语遮蔽效应、记忆中的错误联接效应等5个造成记忆错觉的形式,分析记忆错觉对广告设计的影响。结论广告人应通过对造成记忆错觉的多种多样的形式进行分析,进而设计广告,使观众可以正确地记住广告内容。Objective Research the influence of memory illusion on advertising design. Methods It analyzed the influence of memory illusion on advertising design through five forms of memory illusion including memory for prose; relatedness effects;effects of interference and misleading information; verbal overshadowing effects;illusory conjunction in memory. Conclusion Advertising designers should analyze various forms which generate memory illusion, to design the advertisements and make them easy to be remembered.

关 键 词：广告设计 记忆错觉 心理学 

分 类 号：J524.3[艺术—艺术设计]