我国心脑血管制药企业专利投资期权博弈模型  

Option Games Model of Chinese Cardiovascular and Cerebrovascular Pharmaceutical Companies' Patent Investment Strategy

作　　者：陈钢[1] 

机构地区：[1]沈阳工程学院基础部,辽宁沈阳110136

出　　处：《沈阳工程学院学报（自然科学版）》2014年第3期280-284,共5页Journal of Shenyang Institute of Engineering:Natural Science

摘　　要：治疗心脑血管疾病的药物在全球范围内是第一大类药物,心脑血管制药企业专利投资问题一直是学界研究的热点。从期权博弈视角下对心脑血管制药企业专利投资进行策略分析,分析结果表明,心脑血管制药企业在进行专利投资时除了必须考虑不确定性、不可逆性与竞争性的影响外。还要考虑管理柔性的价值,以及不同市场结构导致的竞争性所带来的战略价值,并在这样一个整体框架中去寻找最优的专利投资策略。The drugs for cardiovascular and cerebrovascular diseases are the largest category of drugs in the world,the cardiovascular and cerebrovascular pharmaceutical companies＇ patent investment has always been the academic re- search hotspot. This article analyzes some cardiovascular and cerebrovascular pharmaceutical companies＇ patent invest- ment strategy from the perspective of option game. The analysis results show that during the patent investment the car- diovascular and cerebrovascular pharmaceutical companies should not only consider the uncertainty,irreversibility and competitive, but also consider the flexible management and the different market structures which lead to competitive strategy value, and then find the optimal patent investment strategy in such an overall framework.

关 键 词：期权 博弈 心脑血管 专利投资 

分 类 号：TB11[理学—数学]