基于产品营销角度的住区规划差异化设计方法  

Design Method of Differentiation of Residential Area Planning Based on Product Marketing Angle

作　　者：张希晨[1] 张剑 

机构地区：[1]江南大学设计学院 [2]江苏金洋房地产开发有限公司

出　　处：《住宅科技》2014年第8期18-22,共5页Housing Science

基　　金：江苏省教育厅2013年度高校哲学社会科学基金指导项目(2013SJD760029)

摘　　要：住宅作为一种消费品,最终目的是得到市场的认可和消化。把住宅看作一种产品,从产品营销的角度出发分析住宅设计的要素,在设计中关注住宅受众的特点,关注社会的发展趋势,探讨差异化住宅设计方法对提升建筑与规划设计品质、提高产品竞争力的意义,使我们最终的规划与建筑设计受到市场的认可和消费者的接纳。The final purpose of the residential building taken as a consumable is to obtain the market recognition and digestion. The residential building shall be taken as a product to analyze the factors of residential building design from the angle of product marketing, pay attention to the characteristics of residential building audiences and the social development trend during design and discuss the meaning of differentiation residential building design method on improving the building and planning design quality and enhancing the product competitiveness so that our ultimate planning and building design are recognized by the market and accepted by consumers.

关 键 词：住区设计 产品营销 差异化 

分 类 号：TU984.12[建筑科学—城市规划与设计]