电子商务背景下农村家电市场的商业模式创新分析  

Analysis of Business Model Innovation of Rural Household Appliance Market Based on E-Commerce Background

作　　者：黄雨婷[1] 李浩澜[1] 

机构地区：[1]中国人民大学商学院,北京100080

出　　处：《互联网天地》2014年第8期67-70,共4页China Internet

基　　金：中国人民大学商学院研究生科学研究基金项目支持(No.14XNH246)

摘　　要：传统农村家电流通渠道存在诸多弊端,农村家电消费市场发展落后。针对农村家电市场基本特点及消费者特征,汇通达网络有限公司创新的商业模式,依托信息技术整合商流、物流、资金流、信息流,重新定义自身在家电流通价值链中的角色,组织起整条产业价值链,引领了农村家电零售业商业模式的创新与变革。Traditional rural household appliance distribution channels have many problems, and the development of rural household appliances consumer market was backward. Based on the basic characteristics and consumer characteristics of rural household appliance market, innovative business models of Huitongda network limited was that. the business flow, logistics, capital flow and information flow were integrated relying on the information technology. Their roles in the value chain of the appliances circulation were redefined, and the entire industry value chain was organized. The rural household appliance retail business model was changed.

关 键 词：B2B 商业模式创新 农村家电市场 

分 类 号：F426.6[经济管理—产业经济]