新媒体网络下的营销策略——以南通家纺为例  

Marketing Strategies under the Network Media --Take the Nantong Textile Industry as the Example

作　　者：杨静[1] 

机构地区：[1]北京航空航天大学,北京100083

出　　处：《陕西工业职业技术学院学报》2014年第2期34-36,共3页Journal of Shaanxi Polytechnic Institute

摘　　要：新媒体网络营销是传统媒体营销在网络环境下的延伸和发展。本文首先阐述了新媒体网络营销的定义和特点；其次，通过对南通家纺产业进行了研究，论述了南通家纺产业突破性的创新在搜索引擎营销模式，E—mail营销模式，社会化媒体营销模式以及事件营销模式下的市场策略；最后指出，只有善于利用他们，选择正确的营销方式，才能为企业带来更大的经济效益。New network media marketing is the extension and development of traditional media marketing in the network environment. This paper expounds the definition and characteristics of new media network marketing; secondly, through the study of Nantong textile industry, Nantong textile industry breakthrough innovation in the search engine marketing mode, E - mail marketing model, social media marketing mode, and event marketing mode of marketing strategy; finally, only make good use of them, choose the right way of marketing, in order to bring greater economie benefits for the enterprise.

关 键 词：新媒体网络营销 市场策略 南通家纺 

分 类 号：F713.3[经济管理—产业经济] G350.7[文化科学—情报学]