游客感知视角下西南民族地区旅游影响的调控  

作　　者：刘永丽[1] 黄燕玲[1] 罗盛锋[1,2] 

机构地区：[1]桂林理工大学旅游学院 [2]中南林业科技大学生命科学与技术学院

出　　处：《企业经济》2014年第9期96-102,共7页Enterprise Economy

基　　金：国家自然科学基金项目"‘主客’感知视角下西南民族地区旅游影响机理与时空分异研究"(批准号:41101136);教育部人文社科基金项目"桂黔少数民族旅游地民俗文化变迁的社会性别研究"(批准号:11YJC850024);科技部科学技术支撑项目"漓江流域生态旅游资源可持续利用技术模式与示范"(批准号:2012BAC16B04)

摘　　要：旅游影响是国内外旅游研究中的重要领域,游客与旅游影响的产生密切相关。本研究以桂黔三个典型少数民族旅游地作为案例点,从游客视角出发,运用SPSS17.0软件定量研究了其对旅游影响的感知强度和差异。结果表明:游客对旅游影响整体感知较强,对正面影响的感知要强于负面影响感知;三类影响中对经济的正面影响感知最强,对社会文化影响的负面感知最弱;人口统计特征不同的游客对旅游影响的感知存在差异。本研究据此提出建立以游客为主导,涉及旅游地其他利益相关者的调控循环机制,以实现全过程管理;在调控的具体环节上有针对性地进行重点控制,最终达到弱化旅游负面影响、实现旅游地均衡发展的目的。Tourism impact is an important field in the research of tourism at home and abroad, and tourists have a great relationship with the formation of tourism impact. Taking the three typical minority areas in Guangxi and Guizhou as an example, this article makes a quantitative analysis of the tourist perception strength and differences in tourism impact from the vantage of tourists, which is on the basis of comprehensive analysis by using the SPSS17.0 software. The results show that, the over- all perception of tourists on the impact of tourism development is strong, the perception of positive impact is stronger than that of the negative influence; the perception of positive impacts on the economy is the strongest and the perception of neg- ative impacts on perception on socio- cultural is the weakest; moreover, the perception of tourists with different demo- graphic characteristics also have certain differences in the perception of tourism impact. This article puts forward a regulation and looping mechanism to implement full procedural management which is tourist- oriented and involves other tourism stakeholders. On the other hand, this article sucks out of the emphases and differences of tourists＇ perceptions on tourism impact, and implements critical control in specific aspects of the regulation as to weaken tourism negative impacts and achieve a balanced development of the tourism destination uhimately.

关 键 词：游客 感知 旅游影响 调控 民族旅游地 

分 类 号：F590[经济管理—旅游管理]