Perception, Attitude, and Impact Change after Watching Faith-Based Films： A Comparative Study  

作　　者：Saodah Wok Nor Faridah Abdul Manaf Rizalawati Ismail 

机构地区：[1]International Islamic University Malaysia (IIUM), Kuala Lumpur, Malaysia

出　　处：《Journalism and Mass Communication》2014年第8期496-509,共14页新闻与大众传媒（英文版）

摘　　要：Malaysia is a multi-religious country. Hence, it is important for everyone to understand each other＇s religion and culture to maintain peace and harmony in the country. This study was conducted to analyze the impact of Islamic films on youth （teenage, adolescent, and young adults） of various races, religions and gender. Specifically, the objectives of the study are： （1） to find out the level of perception on Islamic films among youth of various backgrounds, （2） to find out the level of attitude toward Islamic films among youth of various backgrounds, （3） to find out the level of impact change after watching Islamic films among youth of various backgrounds, and （4） to compare youth of various backgrounds on the relationships between perception, attitude, and impact change after watching Islamic films. The data were collected from a quasi-experimental research method, using questionnaire as the research instrument. From a total of 141 respondents, two-thirds are females and 70% are teenagers, representing different races and religions. Results showed that there was no difference between males and females. The differences were evident in the results for perception, attitude, and impact change for various races, religions, and age groups.

关 键 词：PERCEPTION ATTITUDE impact change quasi-experimental design comparative study 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程] B968[自动化与计算机技术—控制科学与工程]