微博在图书馆的应用现状及其碎片化传播特性研究——以江浙沪地区本科院校图书馆为例  

Research on the Status of Application of MicroBlog to Libraries and Its Fragmentation Propagation Characteristics——Taking the Undergraduate Universities Libraries in the Regions of Jiangzhehu as an Example

作　　者：陈平[1] 陈惠兰[1] 

机构地区：[1]东华大学图书馆

出　　处：《图书馆工作与研究》2014年第9期37-40,共4页Library Work and Study

摘　　要：微博以特有的传播模式改变着人们的思维,体现出"短、平、快"的碎片化传播特性。本文以江浙沪地区112所本科院校图书馆为研究对象,从创建时间、粉丝数量及微博内容等方面对其微博的应用现状进行分析,并对微博碎片化传播的优势、不足及发展策略提出几点建议。The microblog makes changes in people＇s way of thinking by its propagation mode, and reflects its “short, fair, and fast” fragmentation propagation characteristics. This paper investigates the application state of microblog in 112 university libraries in the regions of Jiangzhehu, analyzes their characteristics from created time, number of followers and content of microhlog, then, discusses the advantages and disadvantages of the debris spread of the microblog, and puts forward its own proposals to solve these problems.

关 键 词：微博 图书馆 碎片化 传播 

分 类 号：G250.76[文化科学—图书馆学]