扬州朱自清故居旅游资源开发初探  

Development of Tourism Resources of Zhu Ziqing's Former Residence in Yangzhou

作　　者：陈肖静[1] 盛怡君 施美燕 王丹[1] 滕云[1] 

机构地区：[1]扬州大学旅游烹饪学院,江苏扬州225000

出　　处：《四川旅游学院学报》2014年第5期63-67,共5页Journal of Sichuan Tourism University

基　　金：国家级大学生实践创新训练计划项目"扬州朱自清故居旅游资源开发初探"的阶段性成果;项目编号:201311117001Z

摘　　要：名人故居具有深厚的底蕴和永恒的魅力,是非常值得珍惜和保护的建筑。文章以扬州最为典型的名人故居——朱自清故居为研究重点,挖掘朱自清故居旅游资源的价值,分析朱自清故居旅游资源开发的现状,通过问卷调查梳理朱自清故居开发存在的问题,提出旅游开发的新思路,为提升扬州文化旅游品质,拓展文化旅游市场提出对策与建议。The former residences of famous people have a peculiar fascination and profound cultural connota-tions.This paper,taking the former residence of Zhu Ziqing in Yangzhou as an example ,explores its value in terms of tourism resources ,reviews the status quo of its tourism development ,and analyzes the problems in its development before suggesting a new perspective for its further developing ,which will improve tourism quality and promote tourism marketing of Yangzhou .

关 键 词：扬州 朱自清故居 旅游资源 开发 

分 类 号：F592.7[经济管理—旅游管理]