日本移动通讯产业商业模式的内在机制与孤岛效应  

The Business Model of Japan's Mobile Communications Industry:Internal Mechanism and Island Effect

作　　者：陈元志[1] 

机构地区：[1]中国浦东干部学院,上海201204

出　　处：《科技管理研究》2014年第18期132-135,151,共5页Science and Technology Management Research

基　　金：上海市科技发展基金重点项目"国内外新兴服务业态运作机制和模式研究--以移动支付产业为例"(12692103300);中国浦东干部学院软科学课题"文化创意产业发展与经济发展方式转变研究--设计引领制造业转型发展研究"(Celap2014-INS-12)

摘　　要：日本的产业结构以及竞争逻辑是建立在"有控制竞争"的监管框架之下。日本移动通讯产业组织体系是少数大企业主导的金字塔型结构,采用"篱笆公园—直销网购"的商业模式,资源配置和决策体系在整个产业层面具有垂直一体化的官僚体系特征。专用的技术标准将日本市场与世界市场隔离开来,日本的移动通讯产业成为类似于"加拉帕戈斯群岛"的特殊市场,少数大企业的思路和眼界决定了整个产业发展和演进的路径。孤岛式的移动通讯市场在发挥独特优势的同时增加了将其成功模式移植到其他国家的难度,也面临战略性失败的风险。Japang industrial structure and competition logic are based on the regulatory framework of ＇ controlled competi- tion＇ . Japang ICT industry organization is a kind of pyramid structure led by a few dominated large companies, and adopts ＇walled garden - direct selling＇ business model. Specialized technical standards isolate the Japanese market from the world market and make Japang mobile communication industry similar to the isolated Galapagos Islands. A few companies on the top of pyramid structure can determine resource allocation and the evolution path of the whole industry. Japan＇ s isolated mobile communication market makes contributions to its unique advantage; while it increases the difficulties of transplanting its successful model to the other countries, and its uniqueness also are facing the risks of strategic failure.

关 键 词：技术经济及管理 商业模式 孤岛效应 加拉帕格斯群岛 

分 类 号：F627[经济管理—产业经济]