体育文化的培育与传承:我国传统优势项目的可持续发展策略  

Sport Culture Cultivation and Heritage:Sustainable Development Strategy of Chinese Traditional Advantageous Sports

作　　者：陈林会[1] 

机构地区：[1]成都体育学院经济管理系,四川成都610041

出　　处：《首都体育学院学报》2014年第5期437-440,450,共5页Journal of Capital University of Physical Education and Sports

基　　金：教育部人文社会科学研究项目(12YJAZH074)

摘　　要：运用文献资料法、数理统计等研究方法,对我国制约竞技体育传统优势项目发展的因素及文化根源等进行了深入剖析。认为:我国传统优势项目面临着区域发展不平衡与"单极化"凸显、金牌增长空间小且增长难度大、市场化程度低阻碍项目长远发展等瓶颈问题。分析发现:阻碍传统优势项目发展的根本原因在于体育精神冲突与文化缺失,即精英层面的体育精神的冲突与分裂、大众层面的体育文化价值游离、传播层面的优势项目文化地域性缺失等是阻碍传统优势项目发展的文化根源。要促进我国传统优势项目可持续发展,关键在于培育与传承体育文化,具体策略包括:转变竞技体育发展理念、推动优势项目在群众中的普及、积极开展合作与交流和坚持市场化发展方向。Through using the method of literature nalysis on factors which restrict the development review and mathematical statistics, this paper makes a- of the traditional advantage sports of competitive sports in China. Chinese traditional advantageous sports are facing bottlenecks of regional development imbal- ances, small gold room to grow and great growing difficulty, low degree of market hinder long-term devel- opment. Analysis found out that the root cause hinder the development of the traditional advantages sports is sport spirit conflict and cultural loss. Elite level sporting spirit conflicts, mass level sports and cultural value dissemination, geographical sport culture loss throw a wrench into the development of Chi- nese traditional advantageous sports. To promote the sustainable development of Chinese traditional ad- vantageous sports lies in cultivation and heritage of sports culture, specific strategies include., changes in the concept of sports development, promote popularity among the masses of traditional advantageous sports, and actively carry out sports cooperation and exchanges, adhere to market-oriented development.

关 键 词：竞技体育 传统优势项目 体育文化 

分 类 号：G808.1[文化科学—体育训练]