乡村旅游低碳化发展影响因素分析——基于北京市300户乡村旅游经营者的调查  

Research on the Influence Factors of Low-carbon Development of Rural-tourism——Based on the survey of 300 rural-tourism operators in Beijing

作　　者：罗红[1] 何忠伟[1] 

机构地区：[1]北京农学院经管学院,北京102206

出　　处：《科技和产业》2014年第9期5-11,共7页Science Technology and Industry

基　　金：2013年北京社科基金项目(13JGB118);教育部新世纪优秀人才支持计划资助(NCET-10-009);北京市属高等学校高层次人才引进与培养计划项目(CIT&TCD20140314);北京农业产业安全理论与政策研究创新团队项目

摘　　要：本研究构建了乡村旅游经营者实施旅游低碳化发展决策的理论模型,并通过对北京市10个郊区县乡村旅游经营者的实地调研数据,采用有序logistic模型,探析了乡村旅游低碳化发展的影响因素。研究认为,经营者的受教育水平、家庭收入水平等个体因素,其对乡村旅游前景预期和乡村旅游低碳化发展对经济可持续发展的影响等经营信息诉求动机因素,以及大众媒体、政府渠道、企业宣传推广和亲朋好友等传播渠道因素,显著影响经营者实施低碳乡村旅游的意愿。A theoretical model how the rural tourism operator implements low-carbon tourism decision-making is constructed in this paper, and with the research data from 10 suburban counties of Beijing rural tourism operators, the factors affecting operators to implement low-carbon devel- opment are analyzed, using ordinal logistic model. The study suggests that the willingness of operators implementing low-carbon rural tourism is significantly affected by both internal and external factors, including the individual factors like operator＇s education level and income level, motivation factors of operating information demands like outlook for rural tourism, affects on economic sustainability, as well as information channels, such as the mass media, government channels, business promotion and friends.

关 键 词：低碳旅游 乡村旅游经营者 影响因素 有序logistic模型 

分 类 号：F590.7[经济管理—旅游管理]