浅析机票销售行业的电子商务体系构建  

An Analysis of E-commerce System Establishm ent for Air Ticket Sales Industry

作　　者：朱楠[1] 李奔波[2] 

机构地区：[1]重庆工商职业学院,重庆400052 [2]重庆大学,重庆400044

出　　处：《价格月刊》2014年第9期80-84,共5页

摘　　要：计算机技术和互联网的快速发展使世界进入了崭新的贸易时代。电子商务不仅为企业提供了新的发展空间,更为企业提供了增强竞争优势的新途径。以机票代理销售行业的现状和市场参与者的分析为基础,对机票销售公司实施电子商务的设计思路、实施要点进行重点阐述,最后指出电子商务体系的改造是机票销售行业保持并扩大现有优势的必经之路。The rapid development of computer technology and intemet promoted the world to enter a new trade era. Ecommerce not only provides new development space for enterprises, but also provides a new path to enhance competition advantage. Based on the analysis of current situation of air ticket sales agent industry and market participants, this paper focuses on the design thought and executive implantation of e-commerce for air ticket sales company, and points out that the reform for e-commerce system is the road the air ticket sales industry must take to keep and enlarge the current advantage.

关 键 词：机票代理销售 电子商务 网络营销 流程再造 

分 类 号：F724.6[经济管理—产业经济]