刺绣对服装品牌发展的启示  

Inspiration of Embroidery to the Development of Clothing Brands

作　　者：葛蓓[1] 

机构地区：[1]郑州轻工业学院艺术设计学院

出　　处：《纺织导报》2014年第9期68-70,共3页China Textile Leader

基　　金：河南省软科学研究计划项目:汴绣的创新与产业化发展的策略研究(项目编号:142400410533)

摘　　要：中国刺绣工艺丰富多彩,各具特色。然而,在商品市场国际化中,中国刺绣品牌的影响力较弱,并且刺绣与服饰名牌合作的案例并不多。借鉴纪梵希(Givenchy)、香奈尔(Chanel)、JAYAHR等知名品牌将刺绣应用到服装的案例,望对中国刺绣企业和服装企业有所启发,从而推动中国服装品牌向中高端品牌发展,也使传统刺绣艺术得到很好传承,并在现代生活中发扬光大。Chinese embroideries are rich and colorful with distinguished local characteristics. However, on the global commodity market, Chinese embroidery products have weak influence and the case of embroidery producer cooperating with famous clothing brands are quite few. The paper tries to give some inspirations to Chinese embroidery producers and clothing enterprises by analyzing the cases of world-famous brands such as Givenchy, Chanel and JAYAHR in using embroidery in their clothing design, so as to promote Chinese clothing brands to develop towards medium-and high-end market and make traditional embroidery art better inherited and further spread and flourished in modern life.

关 键 词：刺绣 服装 品牌 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]