长尾理论视角下的虚拟人在网络媒体中的应用  

The Long-tail Theory and the Application of Virtual Human to Internet Media

作　　者：罗嘉文[1] 程乐华[2] 李嘉文[2] 

机构地区：[1]广东工业大学团委,广东广州510006 [2]中山大学心理学系,广东广州510275

出　　处：《社会工作与管理》2014年第A02期90-95,100,共6页Social Work and Management

基　　金：广东省高校党建研究会一般资助课题"基于长尾理论的党建信息化互动途径研究"(2013BKZZA4);2011年度广东省哲学社会科学规划青年项目"大学生社会实践实效性评价研究"(12ZS0063)

摘　　要：长尾理论是指只要存储和流通的渠道足够大,众多小市场在合适的聚合方式下就能汇聚成匹敌、甚至超越主流市场的市场能量。长尾虚拟人是长尾理论在网络时代的新应用,每个人在主要社会角色之外,根据不同的责任、兴趣、爱好,又有着不同的次要角色,存在着大量时间和精力可以通过网络媒体以虚拟人的形式发挥作用。长尾虚拟人背后的个体,利用主角色外的时间和精力,在不同时间内分别以同一个虚拟人的角色开展活动,具有聚合性、寿命性、品牌性、专业性、成长性的特点,可以在网络教育、网络公益活动、大规模组织内部、稀缺资源的挖掘和深度利用、手机微博等领域发挥作用。The Long Tail Theory assumes that if the storage and distribution channels are broad enough,many minor markets may match and even surpass the major market under appropriate conditions.Long-tail virtual human is the new application of the Long Tail Theory at the internet age.With different responsibilities,interests and hobbies,everyone can play many minor roles besides their major social identity.As a result,the lot of their extra time and effort may play a role in the form of a virtual person,and the individual behind the long tail virtual person can make full use of his spare time and energy.The long-tail virtual person displays such characteristics as centrality,mortality,brand effect,specialty and growth.Based on the above analysis,this paper recommends the application of the long-tail virtual person in internet education,internet charity activity,large-scale organization-internal activity,exploitation of scarce resources,cellphone weibo and other fields.

关 键 词：长尾 虚拟人 应用 

分 类 号：G206.2[文化科学—传播学]