我国体育产业融合的动力因素及模式分析  

Analysis of Motivation Factors and Mode of Sports Industry Integration

作　　者：李燕燕[1] 高雪峰[2] 兰自力[1] 

机构地区：[1]湖北经济学院体育经济与管理学院,湖北武汉430205 [2]武汉体育学院研究生院,湖北武汉430070

出　　处：《成都体育学院学报》2014年第9期7-11,29,共6页Journal of Chengdu Sport University

摘　　要：体育产业融合并非是一蹴而就的产业发展变革,而是在创新技术、市场需求多样化、企业竞争协同、政府干预等多种因素共同作用下阶段性的动态发展过程。基于我国体育产业融合发展的主导因素及其特点,其可分为技术渗透式、功能复合式、市场共拓式和资源互享式四种模式。本文提出促进我国体育产业融合发展的对策:以"大融合"统领泛体育产业未来发展、培育和壮大具有市场竞争力的体育企业、以管理体制改革实现多产业对话与协调机制、以体育产业集群推进体育产业融合发展、注重融合型体育人才的培养。The sports industry convergence is not a overnight change but a process of dynamic development under the combined action of many factors. Based on the dominant factors of China＇s ports industry convergence and its charac-teristic, the integration can be divided into four different models：the osmosis technology, multiple functions, market ex-tension and resource sharing. The integration of the development of China＇s sports industry will be enhanced through five measures：the future development of the Pan-sports industry is guided by the＆quot;great fusion＆quot;, nurture and develop sport enterprise market competitiveness, achieve multi-industry management system dialogue and coordination mechanisms by reforming management system, promote the development of integration of sports industry through sports industry cluster and focus on integration of sports talents cultivation.

关 键 词：体育产业 融合 动力因素 机制 

分 类 号：G80-05[文化科学—运动人体科学]