液压支架电液控制系统市场营销分析——以北京天地玛珂电液控制系统有限公司为例  

Analysis on Marketing of Electro-Hydraulic Control System Applied to Hydraulic Powered Support——based on Beijing Tiandi-Marco Electro-Hydraulic Control System Company Limited as Example

作　　者：王昕[1] 

机构地区：[1]中国矿业大学(北京),北京100083

出　　处：《煤炭经济研究》2014年第8期61-64,共4页Coal Economic Research

摘　　要：介绍了液压支架电液控制系统产品市场发展的现状及市场营销特点,通过北京天地玛珂电液控制系统有限公司实例分析,了解中国液压支架电液控制系统市场情况。并针对北京天地玛珂电液控制系统有限公司面临的市场风险提出相应的营销对策。The paper introduced a product market development status of the electro-hydraulic control system applied to the hydraulic powered support. With an example analysis on Beijing Tiandi-Mareo Electro-Hydraulic Control System Company Limited, a market condition of the electro-hydraulic control system applied to the hydraulic powered support in China was clarified. Relevant marketing countermeasures were provided according to the market risk faced to the Beijing Tiandi-Marco Electro-Hydraulic Control System Company Limited.

关 键 词：液压支架 电液控制系统 营销组合 市场风险 

分 类 号：TH137.7[机械工程—机械制造及自动化]