中国农村居民旅游消费需求变迁及影响因素研究  

Study on the Infl uencing Factors of Chinese Rural Residents' Tourism Consumption Demand Vicissitudes

作　　者：卞显红[1] 陈丹路 

机构地区：[1]浙江工商大学旅游与城市管理学院,浙江杭州310018

出　　处：《北京第二外国语学院学报》2014年第7期10-19,共10页Journal of Beijing International Studies University

基　　金：教育部人文社会科学研究规划基金项目(10YJA790005)

摘　　要：本文主要从农村居民收入水平、农村居民生活消费水平、农村居民固定资产变动、政府农业支出、城镇化率与乡村人口变动等方面对中国农村居民旅游消费需求变迁影响因素进行分析。研究结果表明:(1)农村居民纯收入变动对其旅游边际消费倾向影响甚弱,其他消费负担过重严重影响其旅游消费;(2)农村居民旅游人次逐步与城镇居民趋同,但旅游消费水平差距明显;(3)农村居民收入结构对旅游花费产生重要影响,生活消费支出具有促进作用但力度有限;(4)农村居民旅游花费水平与农村社会经济、国民经济发展水平高度正相关;(5)农村居民固定资产投资和住房价值变动对其旅游消费影响不一;(6)城镇化率与乡村人口变动对农村居民旅游消费影响,前者为正向,后者为负向。This paper analyses the factors which influence Chinese rural residents＇ tourism consumption demand vicissitudes mainly from the following aspects： the income and consumption level of rural residents, the level of rural and national economic development, the change of rural residents＇ fixed assets, the government expenditure for agriculture, urbanization and rural population changes. The result shows that： （ 1 ） Compared with other factors, the influence of net income of rural residents on the marginal propensity to their tourism consumption is weak; （ 2 ） Tourist trips from rural residents and urban residents gradually converge, but the level of urban and rural tourism consumption is obviously different; （ 3 ） Income structure of rural residents has an impact on their tourism spending, while living consumption expenditure has a positive but limited effect on it; （ 4 ） Rural residents tourism spending is highly and positively related with the level of rural social and national economy; （ 5 ） The influence of rural residents of fixed assets investment and housing value changing on the tourism consumption is different; （ 6 ） The impact of urbanization rate on rural residents tourism consumption is positive, while rural population changes on it is negative.

关 键 词：中国农村居民 旅游消费需求 变迁 影响因素 

分 类 号：F59[经济管理—旅游管理]