浙江省科学技术协会期刊数字化品牌建设现状及发展对策  

Current Status and Development Countermeasures of Digitalization Brand Construction For Sci-tech Journals Sponsored by Zhejiang Association for Science and Technology

作　　者：张韵[1,2] 袁醉敏[1,2] 陈华平[1,2] 吴益伟[1,3] 

机构地区：[1]浙江省农业科学院农村发展研究所 [2]<浙江农业学报>编辑部,杭州310021 [3]<浙江农业科学>编辑部,杭州310021

出　　处：《科技通报》2014年第9期223-229,共7页Bulletin of Science and Technology

摘　　要：采用问卷调查的方法,针对浙江省科学技术协会所属科技期刊的数字化品牌建设的相关要素,如编辑人才队伍、数字化出版现状、品牌形象建设及经营等进行了调查分析,并对其数字化品牌建设现状存在的问题进行了分析,进而对浙江省科学技术协会在期刊数字化品牌建设过程中的作用及对策进行探讨。Using the method of questionnaire survey, the current status of setting up a good image ofdigitalization for sci-tech journals sponsored by Zhejiang Association for Science and Technology, suchas editors personnel, status of digital publishing, construction and management of brand image etc, wereinvestigated; meanwhile, the existing problems in the setting up image of digitalization were analyzed.Moreover, we explored the role of Zhejiang Association for Science and Technology in the process ofsetting up images of digitalization for journals, as well as the corresponding countermeasure.

关 键 词：浙江省科学技术协会 科技期刊 数字出版 品牌建设 

分 类 号：G306.4[文化科学]