制造企业新产品开发风险分析与模糊评价  

Risk Analysis and Fuzzy Assessment of New Product Development for the Manufacturing Business

作　　者：李强[1] 杨媛媛[1] 

机构地区：[1]重庆理工大学管理学院,重庆400054

出　　处：《重庆与世界（学术版）》2014年第8期20-24,共5页THE WORLD & CHONG QING

摘　　要：运用模糊层次分析法对制造企业的新产品开发风险进行评价。在已有研究的基础上,构建具有3层结构、5个二级指标和20个具体指标的制造企业新产品开发风险评价体系。利用专家打分,并引入三角模糊数进行计算,实现了对于制造企业新产品开发风险的定量评价。最后,通过一个新产品开发的案例说明此方法的应用。With respect to the new product development risk evaluation problems of the Manufacturing Business, a method based on fuzzy analytic hierarchy process（ Fuzzy AHP） is proposed. A new product development risk index system of the Manufacturing Business which has three levels, five indicators and twenty measures was established based on the existing research results. The paper uses triangular fuzzy number and the expert scoring to calculate the relative weight of each index, and then evaluates the new product development risk by using fuzzy evaluation method. This paper illustrates the index system through a ease study

关 键 词：新产品开发 风险评估 模糊层次分析法 三角模糊数 

分 类 号：C931[经济管理—管理学] F273.2