移动医疗商业介入路径研究  

Discussions on commercial participation route of mobile medical industry

作　　者：曹常义[1] 

机构地区：[1]中国移动通信集团广东有限公司深圳分公司,广东深圳518048

出　　处：《数字通信》2014年第4期75-79,共5页Digital Communications and Networks

摘　　要：首先,分析移动医疗发展的现状,指出中国移动医疗行业面临巨大的机遇。其次,对比分析传统医疗行业产业链和移动医疗产业链,指出移动医疗具有良好的行业发展前景。然后,具体分析移动医疗的三大类群用户和产业链,指出可产生增值效益的商业模式对移动医疗行业至关重要。最后,通过对国外成熟的移动医疗商业模式的分析,提出中国可发展的未来移动医疗商业模式。Firstly, the paper analyzes the current situation of mobile medical service development, and points out that Chinese mobile medical industry is facing great opportunities. Secondly, through the comparison of the traditional medical industry chain and mobile medical industry chain, the paper points out the good prospect of mobile medical service. Then, analysis is done of the mobile medical three groups of users and the industry chain, which can produce crucial value added business model. Finally, analysis is done of the foreign mature mobile medical business model, and Chinese development future mobile medical development business model is put forward.

关 键 词：移动医疗 移动互联网 移动医疗产业链 商业模式 

分 类 号：F626[经济管理—产业经济]