传统旅游地创新发展模式初探——以泰山为例  

The Innovative Development Model of Innovation of Traditional Tourist Destination——The Case Study of Taishan Mountain

作　　者：李海燕[1] 王雷亭[1] 

机构地区：[1]泰山学院旅游学院,山东泰安271021

出　　处：《国土与自然资源研究》2014年第3期69-71,共3页Territory & Natural Resources Study

摘　　要：随着经济的发展,旅游者消费需求的转变,传统旅游地面临众多的挑战。泰山作为传统旅游地的典型代表,通过"外引内生"的方式,建起了多个互补性的旅游项目,逐步构建了"大泰山"旅游发展新格局,并通过挖掘当地文化嫁接高科技、开发互补型旅游项目、融合文化创意发展特色项目等措施,打造了特色的"大泰山"旅游发展模式。With the development of economy, the change of consumption needs of tourists, the traditional tourism face numerous challenges. Talshan as a typical representative of the traditional tourism destinations, through the ＂external endogenous＂ way, built multiple complementary tourism projects, and gradually build a new pattern of ＂big Taishan＂ tourism development, and through the mining of local culture, grafting high-tech development complementary tourism project, integrating cultural and creative development features of the project measures the characteristics, build ＂big Taishan＂ tourism development model.

关 键 词：传统旅游地 创新发展 泰山 泰安市 

分 类 号：F590.3[经济管理—旅游管理]