论商誉与驰名商标保护——兼评我国《商标法》对驰名商标的规定  

Goodwill and Protection of Well-known Trademark:A Review on the Protection of Well-known Trademark of Chinese Trademark Law

作　　者：李阁霞[1] 

机构地区：[1]烟台大学知识产权研究院,山东烟台264005

出　　处：《烟台大学学报（哲学社会科学版）》2014年第5期36-45,共10页Journal of Yantai University(Philosophy and Social Science Edition)

摘　　要：保护消费者权益和商标所有人商誉是现代商标法的两大价值目标,商标权是"商誉财产权"。驰名商标的概念实际上对商标"知名度"的要求并不高,只要商标在被控侵权的商品或服务领域为相关公众所知,该商标在该领域就是"驰名商标"。商标驰名与否不以是否注册作为确立其保护范围的依据,而是以其商誉所覆盖的领域确定其保护范围。与TRIPS协议一样,我国商标法实际上依然系采用"混淆理论"而非"淡化理论"保护驰名商标。The protection of consumers＇ rights and trademark owner＇ s goodwill is two valuable goals of modern trademark law. Trademark is something called ＂Goodwill Property＂. The concept of well-known trademark is not requested to be highly ＂popularity＂, instead of well known in the relevant public of goods or services outside of the registration or use. In the commercial areas covered with goodwill, the trademark will be identified as a well-known trademark. The scope of protection of a well-known trademark is not decided on the basis of the mark＇ s registration or not. Just like the TRIPS Agreement, ＂Trademark Confusion Theory＂ rather than ＂Trademark Dilution Theory＂ is still the main theory to protect well-known trademark in Chinese Trademark Law.

关 键 词：商誉 驰名商标 知名度 混淆理论 淡化理论 

分 类 号：D923.43[政治法律—民商法学]