解构商业建筑的霓裳羽衣  

Deconstruct the Seduction Clothes of Commercial Buildings House

作　　者：姜宣宇 

机构地区：[1]北京睿意德房地产咨询有限公司,北京100025

出　　处：《城市建筑》2014年第12期275-276,共2页Urbanism and Architecture

摘　　要：当今时代，消费已成为一种符号和象征性消费的文化行为。文中通过丰富的国际案例，解构了商业建筑表皮的三种常用设计手法，并阐释了商业表皮如何激发顾客的视觉感官体验和幻想。In today’s era, consumption has become a cultural symbol and symbolic consumption behavior. This article thro-ugh the rich international cases, deconstructs three kinds of common design methods of commercial construction epider-mis, and illustrates the commercial skin how to motivate the customer the visual sense experience and imagination.

关 键 词：消费文化 商业建筑 表皮设计 

分 类 号：TU247[建筑科学—建筑设计及理论]