旅游文化营销运作模式探讨  

Discussion of the Operation Mode of Tourism Cultural Marketing

作　　者：刘晓星 

机构地区：[1]上海同济城市规划设计研究院,200092

出　　处：《城市建筑》2014年第11期396-396,共1页Urbanism and Architecture

摘　　要：随着我国经济水平的提高，旅游业得到了迅速发展，其中旅游文化营销模式在旅游业发展中占有重要地位。本文首先阐述了旅游文化营销的内涵和特征，并对旅游文化营销运作模式进行了探讨。Along with raising the level of our economy, the tourism industry has been developing rapidly, and the marke-ting mode of tourism culture plays an important role in the development of tourism. This paper expounds the connotation and characteristics of tourism cultural marketing, and discusses the operation mode of the tourism cultural marketing.

关 键 词：旅游文化 营销模式 问题与对策 

分 类 号：F592.3[经济管理—旅游管理]