服务营销在汽车客运中的应用策略——基于高铁冲击背景下的研究  

Application Strategy of Service Marketing in Automobile Passenger Transportation

作　　者：蔡雅琴[1] 谭建军 

机构地区：[1]清远市国资委,清远511500 [2]清远市委党校经济学教研部,清远511500

出　　处：《河北交通职业技术学院学报》2014年第3期28-31,共4页Journal of Hebei Jiaotong Vocational and Technical College

摘　　要：面对高铁竞争,汽车客运企业要想保持竞争优势必须提升实力,并采取有效的服务营销策略。分析了汽车客运企业的服务特点以及目前汽车客运企业服务营销中存在的问题,指出汽车客运企业应实施7P服务营销组合策略,加强服务管理创新,变革和优化服务流程。Facing with China Raiway Highspeed competition, automobile passenger transportation enterprises must raise their actual strength to keep competition superiority, and use effective service marketing strategy. The service characteristics of automobile passenger transportation enterprises and problems existed in service marketing of automobile passenger transportation enterprises are analyzed. It is pointed out that automobile passenger transportation enterprises should carry out 7P service marketing composing strategy, bring forth new idea of service management, reform and optimize service process.

关 键 词：汽车客运企业 服务营销 营销策略 

分 类 号：F542[经济管理—产业经济]