“石湾公仔”标志设汁要素分析  

An Analysis of the Elements leading to the Designing Concept of the Symbol of ‘Shiwan Doll’

作　　者：高文翔[1] 骆顺婷[2] 李婕颖 

机构地区：[1]广东培正学院办公室,广东广州510830 [2]广东培正学院人文系,广东广州510830

出　　处：《广东培正学院学报》2014年第3期59-62,共4页Journal of Guangdong Peizheng College

摘　　要：“石湾公仔”标志的设计意念是在传承的基础上强调创新,寻求传统与现代生活同现代艺术的融合.在具体造型的选择上,设计者撷取陶泥与印章等要素,巧妙妥贴地完成了标志的核心构成.“石湾公仔”四个汉字分为两组不同的设计概念,并具有各自不同的处理手段及阐释方向.“石湾公仔”中的“公仔”一词,是佛山及粤港民间长期沿袭下来的对石湾陶塑人物民间的、草根的一个描述.The designing concept of the symbol of Shiwan doll advocates innovation based on cultural continuity and pursues a combination of tradition and modern art. As for the shape of the figures, the designer cleverly finishes the core design by adopting clays and seal. The different treatment of the four characters "Shi Wan Gong Zai" shows two different kinds of designing concept and different meanings. The Chinese words "Gong Zai" in "Shi Wan Gong Zai" are used to describe Shiwan pottery figures that have been passed down through several generations in Guangdong and HK, especially in Foshan.

关 键 词：石湾公仔 设计意念 治印 公仔 石湾公仔品牌 

分 类 号：J524.4[艺术—艺术设计]