领先顾客在线参与对KIBS企业新服务开发的影响研究  

The Impact of Leading Customer Participation Online on KIBS Enterprises' New Service Development

作　　者：范钧[1] 叶聘[1] 聂津君[1] 

机构地区：[1]浙江工商大学工商管理学院,杭州310018

出　　处：《软科学》2014年第10期100-104,共5页Soft Science

基　　金：教育部人文社会科学基金项目(12YJC630041);浙江省自然科学基金项目(LY12G02019);浙江省之江青年社会科学学者项目(13ZJQN007YB)

摘　　要：通过理论分析及对244个领先顾客在线参与KIBS企业NSD项目的实证分析发现:领先顾客在线参与的信息共享、共同开发和在线互动,对KIBS企业顾客概念知识、需求知识和技术知识获取有显著正向影响;三类领先顾客知识获取对KIBS企业NSD绩效有显著正向影响;新服务创新性在顾客知识获取与NSD绩效关系中起调节作用。With theoretical and empirical analysis of 244 KIBS enterprises＇ NSD projects, it is found that information sharing, co-development and online interaction dimension of leading customer participation online have significantly positive effect on the acquisition of KIBS enterprises＇ concept knowledge, demand knowledge and technical knowledge. Three types of customer knowledge acquisition are significantly positive to the performance of KIBS enterprises＇ NSD. Innovativeness of NSD has a moderating effect on the relationship between customer knowledge acquisition and the performance of NSD.

关 键 词：领先顾客 在线参与 NSD KIBS企业 

分 类 号：F719[经济管理—产业经济]