企业战略性慈善理论研究——对波特战略性慈善理论的拓展  

A study on the strategic corporate philanthropy:An extension of Michael Porter's theory of strategic corporate philanthropy

作　　者：许文文[1] 康晓光[2] 

机构地区：[1]中国矿业大学文法学院,北京100083 [2]中国人民大学公共管理学院,北京100872

出　　处：《云南师范大学学报（哲学社会科学版）》2014年第5期126-132,共7页Journal of Yunnan Normal University：Humanities and Social Sciences Edition

摘　　要：企业战略性慈善日渐成为重要的学术研究对象,其理论研究成果主要来自西方,其中迈克尔·波特的战略性慈善理论最具影响力。文中将其作为研究对象,对其进行深入研究,发现该理论由于排斥所有的形象导向型慈善,从而导致理论本身逻辑自相矛盾以及现实解释力不足的缺陷。进而,文中对其缺陷进行分析,找到缺陷产生的根源以及完善该理论的切入点——该理论分析框架的基础,钻石模型。最终,从拓展钻石模型入手,通过在钻石模型中加入"企业形象",将具有战略性的形象导向型慈善维度纳入理论的分析框架内,构建新战略性慈善理论,增强理论的逻辑自洽性和现实解释力。The strategic corporate philanthropy has gradually become one important research object, whose major theoretical findings come from western countries,and Michael Porter’s theory of strate-gic corporate philanthropy is the most influential.However,this paper finds that his theory is logical-ly defective and weak in its explanation of the reality due to its exclusion of all the image-oriented cor-porate philanthropy.The paper then analyzes these defects and their root causes as well as the point of departure for improvement,that is,the diamond model developed by Michael Porter in his book The Competitive Advantage of Nations .At last,through adding the “corporate image”to the diamond model,the paper puts the strategic image-oriented corporate philanthropy into the theoretical frame-work and creates a new theory of philanthropy with better logical explanation.

关 键 词：企业战略性慈善 企业形象 企业形象导向型慈善 

分 类 号：C939[经济管理—管理学]