疾病预防控制机构公众媒介健康信息传播现状分析  

Analysis of the Public Media Health Communication in the Disease Prevention and Control Agency

作　　者：张帆[1] 薛铭丹[1] 熊丽娜[1] 段纪俊[1] 

机构地区：[1]武汉市疾病预防控制中心,湖北武汉430014

出　　处：《中国社会医学杂志》2014年第5期354-356,共3页Chinese Journal of Social Medicine

基　　金：美国国立卫生研究院资助项目(NIH-R01-MH086322)

摘　　要：目的分析武汉市疾病预防控制中心通过不同媒介开展健康传播的信息状况,为今后更好开展健康传播提供依据。方法收集2012及2013年2年不同媒介开展健康传播的信息,采用内容分析法对传播信息时间分布、传播媒介分布和议题分布等进行分析。结果 2年间发布媒介健康传播信息1 012条,其中2012年397条,2013年615条。信息发布在时间分布上不均衡,内容与健康事件有关;在媒介分布上,传统媒介24.80%,其中纸媒占传统媒介的72.11%,新媒介75.20%,其中微博占新媒介的88.31%;议题以健康影响因素与防病知识为主,占78.26%。结论传统媒介仍是健康传播的重要载体,而新媒介已成为健康传播的新兴载体;健康传播的重点是健康知识普及、促进公众行为转变。在应对突发公共卫生事件时,应抓住机遇大力开展健康传播。Objectives To analyze the information of health communication through different media from Wuhan CDC ,in order to provide the gist for the future health communication .Methods Information of different media in heath communication in 2012 and 2013 were collected .Content analysis method was used to analyze the time distri‐bution、transmission media distribution and subject distribution of the disseminate information .Results 1 012 infor‐mation through different media were transmited in recent 2 years ,while in 2012 the number was 397 and in 2013 595 .There was a disproportion in time distribution due to the health events .The proportion of the traditional media in the media distribution of health communication was 24 .80% （among them ,the newspaper was 72 .11% ） ,the new media was 75 .20% （among them ,Microblog was 88 .31% ） .The main issues were health factors and preven‐tion knowledge （78 .26% ） .Conclusions The traditional media is the important carrier of health communication , and the new media is the emerging carrier of health communication .The emphasis of the health communication is“to popularize the health knowledge and promote behavior change of the public” .When facing with a public heath e‐mergency ,we must seize the opportunity to develop health communication .

关 键 词：公众媒介 健康传播 分析 

分 类 号：R193.3[医药卫生—卫生事业管理]