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作 者:李斌红[1]
机构地区:[1]国家纺织产品开发中心
出 处:《纺织导报》2014年第10期37-41,共5页China Textile Leader
摘 要:从产品开发设计、组织生产到市场销售,纺织企业通过行业动态和自身优势分析,明确细分市场定位并建立体系化产品结构能够显著提高新产品市场化率;通过信息共享、虚拟组织、竞争性合作、差异性互补以及社会创新等商业模式,充分发挥内外资源配置功能,建立完整高效的运营系统,能够有效提高时间效率和改善成本结构,从而实现满足客户需求并达成持续共赢的目标。From product development and design to organizing production and down to marketing, textile enterprises define their market position and establish systematical product structure that can help signiifcantly increase the market share of new products by analyzing industry trends and own competitive advantages; and by adopting various business modes such as information sharing, virtual organization, competitive cooperation, harmony of varieties and social innovation, they give full play to the function of internal and external resources allocation, establish complete and high-efifciency operating system that can effectively improve time efifciency and cost structure, so as to satisfy the needs of customers and achieving a sustainable win-win goal.
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