色织面料的市场定位和开发模式探讨  

Research on the Market Positioning and Development Mode of Colored Woven Fabric

作　　者：张小华 

机构地区：[1]张家港市金陵纺织有限公司

出　　处：《纺织导报》2014年第10期48-51,共4页China Textile Leader

摘　　要：色织面料以多品种、小批量而著称。本文结合开发色织面料的管理实践,阐述了在客户需求下色织面料的市场定位认识、开发模式要点。Colored woven fabric is featured by multi-varieties and small-batch. Based on the author’s management practice in developing colored woven fabric, this paper introduced the author’s understanding on market positioning and key modes for developing colored woven fabric in accordance with the demand of clients.

关 键 词：产品开发 市场定位 面料设计 

分 类 号：F426.81[经济管理—产业经济]