浅析微信营销在旅游业中的应用  

The Application of Wechat Marketing to Tourism Industry

作　　者：张燕[1] 

机构地区：[1]辽宁师范大学文学院,辽宁大连116029

出　　处：《艺术与设计（理论版）》2014年第9期26-28,共3页Art and Design

基　　金：2013年度辽宁省哲学社会科学规划基金项目项目编号:L13CWJ022

摘　　要：随着移动互联网的迅速发展,微信作为功能强大的手机交友平台,迅速普及,拥有广泛的用户群体,微信营销已成为一种重要的市场运营手段。文章围绕旅游业的微信营销而展开论述,分别从旅游业微信营销概况、旅游业微信营销策略等方面展开细致论述,最后总结分析了推动旅游业发展的微信营销措施及宣传手段。With the rapid development of mobile internet, Wechat as a powerful mobile dating platform, rapidly growing popularity, has a broad user base, Wechat marketing has become an important means of market operation. This paper discuss the Wechat marketing of tourism industry, respectively from general situation of tourism Wechat marketing, Wechat marketing strategy of tourism industry, and other aspects. Finally, summarize the measures and propaganda of Wechat marketing which can promote the development of tourism industry.

关 键 词：旅游业 微信 营销 

分 类 号：G206.2[文化科学—传播学]