农产品绿色供应链管理流程重组及对策  

Process Reengineering and Countermeasures of Green Supply Chain Management of Agricultural Products

作　　者：隋博文[1] 

机构地区：[1]钦州学院商学院,广西钦州535099

出　　处：《农业研究与应用》2014年第5期44-48,共5页Agricultural Research and Application

基　　金：广西自然科学基金项目"供应链动态联盟构建与优化方法研究"(2011GXNSFB018061);钦州学院科研资助项目"‘海上丝绸之路’背景下广西北部湾物流产业链重构研究"(2014XJKY-45B)

摘　　要：当前,在消费者需求、绿色壁垒、政策规制、信息技术、共赢基础等要素强劲驱动下,农产品实施绿色供应链管理势在必行。通过对绿色采购、绿色生产、绿色物流、绿色营销等环节进行流程重组,设计出要素驱动下农产品绿色供应链的框架结构,并从宏观、中观、微观角度提出了促进农产品绿色供应链管理的对策建议。At present, under the strong drive of the consumer demand, green barriers, policy regulation, information technology, and win-win basis, to actualize the green supply chain management of agricultural products is imperative. Through the process reengineering on green procurement, green production, green logistics, green marketing, etc., a framestructure of green supply chain of agricultural products structure under the driving factors was designed, and some countermeasures to promote the management of green supply chain of agricultural products were put forward from the macro, meso and micro perspective.

关 键 词：绿色供应链 农产品 要素驱动 对策 

分 类 号：F323[经济管理—产业经济]