基于网站用户行为的综合评价分析  

Comprehensive Evaluation and Analysis of Website Consumer Behavior

作　　者：张如云[1] 许波勇[1] 

机构地区：[1]徐州机电工程高等职业学校

出　　处：《微型电脑应用》2014年第9期54-56,共3页Microcomputer Applications

摘　　要：从网站用户忠诚度分析入手,解释了AHP层次分析法的定义,分析了忠诚度评分层次模型的结构,阐述了用户忠诚度对比矩阵算法的原理,推导了用户综合价值评分的公式,结合实例运用雷达图对网站用户行为进行了综合评价。对企业管理电子商务网站具有较强的指导意义。This article starts with website consumer fidelity degree analysis,and explains the definition of the followed AHP step analysis models,then analyses the model structure of loyalty consumer fidelity degree,and sets forth algorithmic principle of consumer fidelity degree contrast matrix.It deduces the formula of consumers＇ synthetical evaluation grading.It applies the radar graph to carry out the synthetical evaluation on website consumer behavior combining with an example.Website has stronger guiding significance to business administration Electronic Commerce.

关 键 词：网站 层次分析法 用户 行为 综合评价 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]