LED显示屏在体育场馆领域里的广告应用  

LED displays in stadiums in the field of advertising applications

作　　者：李娟[1] 

机构地区：[1]陕西国防工业职业技术学院,710302

出　　处：《电子测试》2014年第9期1-3,共3页Electronic Test

摘　　要：近年来LED电子显示屏市场迅猛发展,在体育场馆中设置LED电子显示屏已经成为了不可或缺的硬件设施,LED电子显示屏在除了发挥体育计时、计分,播放现场比赛画面等功能的同时,也成为广告播放的重要载体。本文重点阐述了LED显示屏在体育场馆里广告播放的优势及广告应用效果,并对LED显示屏在体育场馆领域里的广告应用发展做了预测。In recent years, the rapid development of LED electronic display market, set up in the stadium LED electronic display has become an indispensable hardware, LED electronic display in addition to playing sports timing, scoring, playing a live game screen and other functions at the same time, has also become an important carrier of advertising broadcast. This paper focuses on the advantages of LED displays and advertising application results in broadcast advertising in stadiums, and the LED display advertising in stadiums application development done in the field of forecasting.

关 键 词：LED显示屏 体育场馆 广告应用 

分 类 号：TN873[电子电信—信息与通信工程]