中国柑橘鲜果出口市场细分研究  

Export Market Segmentation of China's Citrus Fruit

作　　者：伍佳文 祁春节[1] 

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070

出　　处：《湖南农业科学（下半月）》2014年第8期59-61,64,共4页

基　　金：教育部博士点基金项目(20110146110008);国家现代农业(柑橘)产业技术体系(MATS)项目(CARS-27-07B);中央高校基本科研业务费项目(2012MBDX002)

摘　　要：本文通过构建评价指标体系,运用系统聚类方法,对中国柑橘鲜果出口市场进行细分,并根据细分结果提出对策建议:针对贸易量大、低门槛市场如越南、印尼等国家,应充分发挥中国—东盟自贸区优势,维护现有市场;针对贸易量较大、高门槛市场如比利时、丹麦等国家,应参照国际认证的质量安全标准,严格控制农药、化肥的使用,注重柑橘鲜果质量与安全;针对贸易量小、低门槛市场如印度、阿曼等国家,应进一步完善柑橘鲜果贸易营销网络,做好市场开拓;针对贸易量小、高门槛如美国、日本和韩国等国家,应进一步优化品种结构,提升品质,完善农药残留限量标准。By constructing evaluation index system, this article uses system clustering method to conduct export market segmentation of China＇ s citrus fruit, and proposes corresponding suggestions. For large trade volume with low threshold market, whose main representative countries are Vietnam, Indonesia, etc., the advantage of China-ASEAN trade partnership should be given full play to protect it; for relatively large trade volume with high threshold market, whose main representative countries are Belgium, Denmark, etc., the use of pesticides and fertilizers should be strictly controlled and the safety and quality of citrus fruit should be paid attention to according to quality and safety standards of international certification; for small trade volume with low threshold market, whose main representative countries are India,Oman, etc., citrus fruit trade marketing networks should be further perfected to expand the market; for small trade volume with high threshold market, whose main representative countries are United States, Japan and South Korea, etc., product structure should be further optimized to improve the quality and the pesticide residue limits standards should be perfected.

关 键 词：柑橘鲜果 出口 聚类分析法 市场细分 

分 类 号：S666[农业科学—果树学]