游客对低碳旅游的认知和意愿——以丽江市为例  

The cognition and willingness of tourist on low carbon tourism: a case study of Lijiang City

作　　者：唐明方[1,2] 曹慧明[1,2] 沈园[1,2] 吴钢[1] 邓红兵[1] 

机构地区：[1]中国科学院生态环境研究中心城市与区域生态国家重点实验室,北京100085 [2]中国科学院大学,北京100049

出　　处：《生态学报》2014年第17期5096-5102,共7页Acta Ecologica Sinica

基　　金：环境保护部环保公益性行业科研专项(201009055)

摘　　要：低碳旅游是不同于传统旅游产业的一种转型产业模式,是当前旅游业发展的新趋势,同时也改变着旅游者的消费方式。采用问卷调查的方法,对丽江市的游客关于低碳旅游的认知和意愿进行了研究,结果表明:(1)低碳旅游的认知水平程度较高(68.5%),受教育程度、入住酒店星级和年平均旅游次数与认知程度显著正相关。91%的受访者认为公众意识是低碳旅游首先应被考虑的影响因素,大多数游客认为可以通过改变旅游交通(87.5%)和住宿方式(57.5%)来减少旅游业的碳排放。(2)游客对低碳旅游的意愿程度普遍较高(79.5%),入住酒店星级、年平均旅游次数和人均旅游花费与低碳旅游意愿显著负相关。定期旅行的游客对低碳旅游的认知最强,但行为的改变意愿却最弱。不经常旅行的游客则更愿意实现低碳旅游,但实际上对于旅游模式改变的影响也较小。(3)现阶段,低碳旅游的推行实际上也存在一定的难度和问题。46.5%的受访者认为目前低碳旅游流于形式和口号,76%的游客认为目前我国景区的游客普遍缺乏低碳旅游的良好习惯。(4)从政府和旅游主管部门、旅游企业、旅游者三方面提出了发展低碳旅游的相关建议。In recent decades, the tourism industry has become one of the fastest growing industries in the world. The tourism industry＇s current contribution to global carbon emissions is 4%--6%, and it is estimated that carbon emissions from tourism will increase 1.5 times from its current level by 2035. The emergence of low-carbon tourism represents a transformation in the traditional tourism industry. It is a new trend of sustainable tourism that is changing tourists＇ pattern of consumption and reducing greenhouse gas emissions. This paper presents the results of a questionnaire survey conducted among tourists visiting Lijiang City, Yunnan Province, China regarding their cognition of and willingness to undertake low- carbon tourism. We show the following： （1） The cognition level of low-carbon tourism was high （68.5%） and showed a significant positive correlation with tourists＇ education level, hotel rating, and the average number of trips annually. Some tourists stayed in high-rate hotels regardless of energy-extensive consumption to ensure the best quality of their tourism experience, even though they had the highest cognition level. Ninety-one percent of respondents answered that publicawareness is the first factor that influences people to choose low-carbon tourism. The concept of low-carbon living, which played a positive role in China, has gradually penetrated into public life. Most respondents answered that a decrease of carbon dioxide emission in tourism could be realized by a change of travel modes （87.5%） and accommodation styles （57.5%）. （2） Respondents were generally willing to try low-carbon tourism （79.5%）. Willingness to try low-carbon tourism showed a significant negative correlation with hotel rating, the average number of trips annually, and per capita tourist spending. Regular tourists had the highest level of cognition of low-carbon tourism but the least intention to change their way of traveling. Tourists who traveled less often were more willing to try low-carbon touri

关 键 词：低碳旅游 丽江 认知 意愿 

分 类 号：F592.7[经济管理—旅游管理] F205[经济管理—产业经济]