互联网企业平台生态圈及其金融生态圈研究——基于共同价值的视角  

Research on the Platform Ecosphere and the Finance Ecosphere of Internet Enterprise——From the Perspective of Value Together

作　　者：王千[1,2] 

机构地区：[1]南开大学商学院 [2]郑州大学商学院

出　　处：《国际金融研究》2014年第11期76-86,共11页Studies of International Finance

基　　金：国家社会科学基金项目"基于价值网的新创平台企业竞争战略研究"(批准号14BGL054);河南省社会科学规划决策咨询项目"河南大力发展电子商务的思路与对策研究"(批准号2014D021);河南省政府决策研究招标课题"河南省商业模式创新的思路;重点及政策研究"(批准号2014314)的资助

摘　　要：本文首先指出大数据时代的价值创造和价值转移出现了新的变化。接下来分别论述什么是互联网企业平台生态圈及其金融生态圈?为什么要研究互联网企业平台生态圈与金融生态圈?如何构建互联网企业平台生态圈与金融生态圈?最后给出了互联网企业金融生态圈发展的相关政策建议。共同价值理论奠定了互联网企业平台生态圈及其金融生态圈的理论基础,从共同价值的视角看,大数据时代的共同价值包括基于"货币"的价值创造和价值转移、基于"信息数据"的价值创造和价值转移以及核心能力柔性化的价值创造和价值转移。互联网企业基于共同价值构建平台生态圈与金融生态圈,把价值活动变成柔性动态系统,既可规避核心能力刚性风险,又可满足多边群体价值转移多元化需求,其独特的双向协同驱动创新机制有助于推动互联网企业平台生态圈与金融生态圈的不断拓展。This paper firstly points out that there exists great changes in value creation and value transfer activities in the age of big data. Then it elaborates what is platform ecosphere and finance ecosphere of internet enterprise？ Why we study the platform ecosphere and finance ecosphere of intemet enterprise？ How to build the platform ecosphere and finance eco- sphere of interact enterprise？ Then we give the relevant policy recommendations on finance ecosphere development. From the perspective of together value, three sources of together value are the co-creating and transferring of money, information data as well as the flexibility of the core competence. It points out that the platform can establish the collaborative innovation mechanism which is driven by both the core business and the users＇ diversified demands. It can change the value activities from a rigid system to a flexible dynamic system to meet the customer＇s multiple need. Its unique two-way synergy drive pro- motes the platform ecosphere and finance ecosphere and finance ecosphere of intemet enterprises＇ development continuously.

关 键 词：大数据 共同价值 平台生态圈 金融生态圈 

分 类 号：F831[经济管理—金融学]