商标合理使用的法律诠释——以一起网络宣传中商标合理使用案例为视角  

Legal Interpretation of Fair Use of Trademarks——Proceeding from a Case of the Fair Use of a Trademark Triggered by an Internet Promotion

作　　者：宫小汀 曹柯 杜东安 

机构地区：[1]重庆市第五中级人民法院,重庆400015

出　　处：《重庆理工大学学报（社会科学）》2014年第10期72-77,共6页Journal of Chongqing University of Technology（Social Science）

基　　金：重庆市第五中级人民法院重点课题"商标合理使用的法律诠释"

摘　　要：商标合理使用制度作为知识产权权利限制体系中非常重要的一项内容,在平衡权利人"私权利"与"公权利"、解决司法实践中侵权纠纷诸方面发挥着重要作用。本着这一立法原意,从网络宣传中商标合理使用的一则案例入手,阐述商标合理使用的概念、特征、类型等,特别是对几个具体案件判断标准的法律界定,以期为相关的司法实践提供一个可借鉴的范例。For all its importance in the system of limitations on intellectual property rights,as an ef-fective measure to limit the rights to the exclusive use of a trademark,the system of fair use of trade-marks plays a vital role in keeping balance between“the personal rights”and“the public rights”of the owners involved,and in settling practical legal disputes over right infringement as well. In agree-ment with the above-mentioned legislative purposes,starting with a case of the fair use of a trademark triggered by an internet promotion,the study group expounds the concept,the characteristics,the classification of the fair use of trademarks,and especially the legal criteria for adjudicating several factual disputes,which aims to provide relative legal practice with a referential example.

关 键 词：商标权 合理使用 类型 判断标准 

分 类 号：D913[政治法律—民商法学]