医院“四位一体”新闻宣传体系的构建与思考  

Thoughts on four in one press and publicity system building in hospital

作　　者：李奇 肖水源[1] 

机构地区：[1]中南大学公共卫生学院 [2]湖南省儿童医院

出　　处：《中国医院》2014年第10期61-63,共3页Chinese Hospitals

摘　　要：湖南省儿童医院通过架构"四位一体"新闻宣传体系,有组织地策划开展新闻宣传工作,更好地为公众提供医疗服务,有效提高了医院的知名度和美誉度,丰富了医院管理的内涵,促进了医院的健康发展。By building four in one press and publicity system in Hunan Provincial Children’s Hospital and carting out pres and publicity activity to better serve for the public, it has effectively improved hospital brands, widened hospital management and promoted hospital healthy development.

关 键 词：公立医院 新闻宣传体系 

分 类 号：R197.322[医药卫生—卫生事业管理]