数据挖掘技术在个性化电子商务网站建设中的应用  

Application of Data-mining Technology in the Construction of Personalized E-commerce Sites

作　　者：胡金娟[1] 

机构地区：[1]信阳职业技术学院,河南信阳464000

出　　处：《漯河职业技术学院学报》2014年第5期13-15,共3页Journal of Luohe Vocational Technical College

摘　　要：介绍了在电子商务网站建设过程中是如何利用数据字挖掘技术为客户量身定制个性化的服务网站的,给客服营造一个方便、快捷、轻松的网购环境,为企业在市场的定位、策略的改进、客户关系的改善、服务质量的提高等方面提供一个可靠的分析依据,从而提高企业在市场上的竞争力,创造出更好的效益。数据挖掘技术的发展和应用前景是十分常可观的。This paper introduces,in the process of the construction of the e-commerce website,how to use the data-mining technology,to build personalized service site for customers according to their personal condition,to create a convenient,fast,easy online shopping environment,to provide a reliable basis for analysis for enterprise’s market positioning,strategy improvement,improving customer relations,improve the quality of service,,so as to improve the competitiveness of enterprises in the market,create better benefit. Its development and application prospect is very considerable.

关 键 词：WEB数据挖掘 电子商务 个性化服务 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术]